Rebranding BlueMeg's Identity: Redefining Digital Corporate Services

Branding · Logo Design · Graphic Design

Introduction

Modernizing BlueMeg: A Fresh Identity for the Future of Digital Corporate Services

BlueMeg is a SaaS platform that provides automated entity management for businesses and their clients. It offers a secure and customizable corporate data management system, leveraging cloud technology to streamline governance, compliance, and administrative processes. The platform integrates automation and bespoke software customization to enhance operational efficiency.

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My role

Lead Designer

Timeline

April 2023 - Sep 2023

Undustry

B2B / SaaS

Company

BlueMeg

BlueMeg

BlueMeg

Previous

The logo lacked clarity, scalability, and a strong modern identity. Its typography and color scheme didn’t effectively represent their innovative and secure platform, making it less recognizable and impactful.

New logo

The redesigned logo represents BlueMeg's shift to a digital-first platform. The new symbol, inspired by a nutmeg slice, adds a structured, spiky form that conveys security and innovation. The bold sans-serif typeface improves readability, and the refined color palette strengthens brand recognition.

Project Goal

The BlueMeg rebrand established a stronger, tech-focused identity, positioning the company as an innovative leader in corporate governance automation.

Primitive. Simplicity & Clarity

Primitive. Simplicity & Clarity

The new logo embraces a clean, essential form inspired by a nutmeg slice. This minimalist approach ensures clarity, efficiency, and a strong foundation in corporate governance.

The new logo embraces a clean, essential form inspired by a nutmeg slice. This minimalist approach ensures clarity, efficiency, and a strong foundation in corporate governance.

Accelerate. Digital Transformation

Accelerate. Digital Transformation

With its move away from traditional secretary services, BlueMeg now focuses on speed and automation. The bold typography and structured design reflect momentum and efficiency in corporate governance.

With its move away from traditional secretary services, BlueMeg now focuses on speed and automation. The bold typography and structured design reflect momentum and efficiency in corporate governance.

Connect. Seamless Communication

Connect. Seamless Communication

The spiky logo symbol subtly echoes a speech bubble, emphasizing BlueMeg’s role in digital networking, secure data exchange, and streamlined collaboration.

The spiky logo symbol subtly echoes a speech bubble, emphasizing BlueMeg’s role in digital networking, secure data exchange, and streamlined collaboration.

Support. Trust & Reliability

Support. Trust & Reliability

A strong, structured design and refined colors reinforce BlueMeg’s credibility, ensuring businesses feel supported with secure and professional corporate governance solutions.

A strong, structured design and refined colors reinforce BlueMeg’s credibility, ensuring businesses feel supported with secure and professional corporate governance solutions.

Colors & Applications